Unfiltered. Passionate. Curious.

Meet The Strategist

Here are a few rules I try to work by:

  1. Have a take - Strategy is not an observation, it’s a position.

  2. Make the brief worth solving - Build the tension creatives want to solve.

  3. Test the thinking - Find where it breaks down and where it holds up.

  4. Make the strategy worth reading - It’s is a creative product too.

AGENCIES

Meet The Adventurer

I spent the early days of my adulthood in the Army, which means I have an unusually high tolerance for discomfort and a questionable relationship with the phrase "that's probably enough.”

I snowboard. I dive. I ruck. I run. I travel. I sign up for things that seemed like a good idea six months earlier. I even ask questions I probably shouldn’t ask.

I'm generally the most energized when I'm learning something or slightly in over my head.